Digital Marketing Management: A Handbook for the Current (or Future) CEO
Zahay, Debra - Personal Name
Catatan
The final topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Ketersediaan
| EB000265 | EB 302.23 Zah d | My Library | Tersedia |
Informasi Detil
| Judul Seri | - |
| No. Panggil | EB 302.23 Zah d |
| Penerbit | Business Expert Press : New York., 2015 |
| Deskripsi Fisik | xviii, 148 hal. |
| Bahasa | English |
| ISBN/ISSN | 978-1-60649-925-2 |
| Klasifikasi | 302.23 |
| Tipe Isi | - |
| Tipe Media | - |
| Tipe Pembawa | - |
| Edisi | - |
| Subyek | Digital communications Social media-marketing |
| Info Detil Spesifik | - |
| Pernyataan Tanggungjawab | Debra Zahay |
Versi lain/terkait
Tidak tersedia versi lain