Gaya APA

Kotler, P., Fernando, T, D, B. (2005). Lateral marketing : new techniques for finding breakthrough ideas . United States of America: Wiley.

Gaya MLA

Kotler, Philips., Fernando, Trias, De, Bes,. "Lateral marketing : new techniques for finding breakthrough ideas". United States of America: Wiley, 2005. Text.