Gaya APA

Kotler, P., KELLER, K, L. (2006). Marketing management : 12 e, edisi 12 (12). Upper Saddle River, New Jersey: Pearson Prentice Hall.

Gaya MLA

Kotler, Philips., KELLER, KEVIN, LANE. "Marketing management : 12 e, edisi 12". 12 Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006. Text.