Ditapis dengan
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=E. Clow, Kenneth
Marketing management a customer-oriented approach
Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition: a focus on customer service is central - this concept is presently gaining much attention in research and practice. It provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's …
- Edisi
- -
- ISBN/ISSN
- 978-1-4129-6312-1
- Deskripsi Fisik
- xxv, 537 hal.: ill.; 28cm.
- Judul Seri
- -
- No. Panggil
- 658.8 CLO m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah